Assignment 3

I will start from saying some background of this website, I chose to write on a topic: Art Management, so my audience is people who involve art activities, the target audience would be Art management people, student. I guest this topic is a bit dull for people who is not interest, but I am really interest to research those Art management, strategies, marketing stuff… I would be glad to share some inspiring Art management idea in here from the collection of my everyday life.

Art management and Media

The world's first collaborative online orchestra performed at Carnegie Hall on April 15, 2009. This Orchestra Featuring more than 90 musicians from 33 countries, selected from 3000 videos submitted over four months, The musicians rehearsal for three 12-hour days before performing live.

Go back to the auditions, it is taken in World wide on YouTube, all musicians have a chance in the limelight. Contestants must download the sheet music for a new piece written by composer Tan Dun, and then upload the videos of their performances. The YouTube-viewing public will pick the winners in February, and YouTube will announce them on March 2. These winners will fly to New York City in April for classes, rehearsals, and an April 15 performance in Carnegie Hall.

Another similar type of program is Project Direct which is YouTube's annual short film competition, the first launch was in 2007.

You Tube incorporates Moviefone's red phone and the Sundance Film Festival. Everyone could get an exposure and chance to turn your craft into a career. The winner are going to the 2009 Sundance Film Festival for five days where his winning short film will screen at a Festival event. The winning short will broadcast on the home page of YouTube in countries all over the world, and the winner will win $2500.

The winner picked by the YouTube-er of last year program is ¡Perfecto! (Project Direct 2009 Winner),

Audiences are being drawn into the arts experience through participatory involvement and contests.

The Indianapolis Symphony, the New York Philharmonic has also asked audience members to choose encores via text. New York performances of Mozart’s “Così Fan Tutte” by a small opera company, attendees used text messaging to decide which couples would end up together.

When a director asks concertgoers to participate in a performance, some patrons might respond in unexpected ways. However that is the most interest part of the interact between the art organization and audience, what audience really want? The choice is hand over to the audiences’ hand rather to guess that is the best choice for the direct isn’t it?

Reference

http://www.reuters.com/article/pressRelease/idUS237763+06-Jan-2009+MW20090106

http://www.nytimes.com/2009/05/16/arts/music/16text.html