10/15/09

Julia and Julie

I plan to see the movie: “Julia and Julie”,


Juliaand Julieis a real story.

Julie Powell start her blog, cooked all the 524 recipes in Julia Child’s bookMastering the Art not French Cooking, Volume I”, which she started in 2002 at age 29.

The Julie/Julia Project different then other is because of her cooking blog is not only sharing cooking technique, but sharing her experience of learning from a cookbook.
Learning experience of Julie is overlap with the learning experience of Julia, Julie Powell wrote a
post to tell her sad feeling and why she is so respect Julia, the post is on August12, 2004, one day after Julie heard Julia died.

here is some paragraph form her blog
“Julia Child began learning to cook when she was thirty-seven years old. She started because she wanted to feed her husband Paul. She started because though she’d fallen in love with great food late, when she did she’d fallen hard. She started because she was in Paris. She started because she didn’t know what else to do……...the openness to experience that makes life worth living…..Julia was so impressive, so instructive, so exhilarating, because she was a woman, not a goddess……if Julia did it, so could we. ….

Julia learns cook in cooking school, Julie holds Julia’s cookbook to cook, thousand of Judy look at Julie’s blog to cook. After 365 days, Julia cooked her way through Julia Child's Mastering the Art of French Cooking in Julie and Julia,

what would Julie Powell do next? She learns to be a butcher.

What is your next step?

Reference

http://movies.nytimes.com/movie/446756/Julie-Julia/overview

10/13/09

Assignment 3

Audience involvement

Here is a series of video come launch at last month, from a Sweden environment organization Rolighetsteorin which is run by Volkswagen, cars company.

Rolighetsteorin shows some easy way to change people’s behavior to better by making it fun to do. They call it the fun theory.

Världens djupaste soptunna The world's deepest dustbin

Throwing garbage in a garbage can instead of on the ground should not reasonably be so difficult. Surprisingly, many still people fail with this. Can we get more people to throw rubbish in the bin instead of on the ground by making it more fun? The result you see here.

Pianotrappan Piano Steps


"Take the stairs instead of escalators or elevator and feel better" is something you often hear or maybe read in Sunday attachments, but very few people have followed this advice. Can we get more people to walk over the stairs over on a normal day in Stockholm, by making it more fun to take the stairs? The result you see here.

In their website, they create a competition,

Tävlingsregler Competition Rules
Find your own evidence that happiness is the easiest way to get to the changes and improvements. For yourself, the environment or whatever you want. The contribution is presented with a text description and a visualization of the idea, which can range from simple pencil sketches and photos to photo or film of a prototype. You decide how to make your contribution fairest.

Their website written in Swedish, I get translation by google.transtlate.

Many people have a dream to contribute the World to make our earth better, but most of us give up this dream when we grow up. Creativity and Art is the most beautiful thing in human. I do think organize a activity to ask people to involve the game and art is much more meaningful then hold a dead painting exhibition.

In New York, Improv Everywhere is an organization believes in “organized fun”. They has executed over 85 missions involving thousands of undercover agents which encourage a large group of citizen to join their idea and game.

Here is the mission of Improv Everywhere


“Our missions are being a fun source of entertainment for the participants, those who happen to see us live, and those who read this website. We get satisfaction from coming up with an awesome idea and making it come to life. In the process we bring excitement to otherwise unexciting locales and give strangers a story they can tell for the rest of their lives. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.”


This month some of my friend joined TOYS (Take off your skin), is a large-scale collaborative dance-performance and media art form during Melbourne Fringe 2009. Over 100 performers and many others infected the streets of Melbourne as a mass clone explosion. Simultaneous cloning occurred in Newcastle, Darwin, Brisbane, Nagoya and even at the Venice Biennale.


For me I think that if you want to change people behavior, you have to change their thought first, when you see the same icon walk in everywhere can make you review your life, is it many same icon in the earth, am I unique? Bring us to this entire philosophical question J

Reference

http://www.rolighetsteorin.se/

http://www.takeoffyourskin.com/

http://improveverywhere.com/2009/10/04/invisible-dogs/

http://www.melbournefringe.com.au/

Assignment 3

I will start from saying some background of this website, I chose to write on a topic: Art Management, so my audience is people who involve art activities, the target audience would be Art management people, student. I guest this topic is a bit dull for people who is not interest, but I am really interest to research those Art management, strategies, marketing stuff… I would be glad to share some inspiring Art management idea in here from the collection of my everyday life.

Art management and Media

The world's first collaborative online orchestra performed at Carnegie Hall on April 15, 2009. This Orchestra Featuring more than 90 musicians from 33 countries, selected from 3000 videos submitted over four months, The musicians rehearsal for three 12-hour days before performing live.

Go back to the auditions, it is taken in World wide on YouTube, all musicians have a chance in the limelight. Contestants must download the sheet music for a new piece written by composer Tan Dun, and then upload the videos of their performances. The YouTube-viewing public will pick the winners in February, and YouTube will announce them on March 2. These winners will fly to New York City in April for classes, rehearsals, and an April 15 performance in Carnegie Hall.

Another similar type of program is Project Direct which is YouTube's annual short film competition, the first launch was in 2007.

You Tube incorporates Moviefone's red phone and the Sundance Film Festival. Everyone could get an exposure and chance to turn your craft into a career. The winner are going to the 2009 Sundance Film Festival for five days where his winning short film will screen at a Festival event. The winning short will broadcast on the home page of YouTube in countries all over the world, and the winner will win $2500.

The winner picked by the YouTube-er of last year program is ¡Perfecto! (Project Direct 2009 Winner),

Audiences are being drawn into the arts experience through participatory involvement and contests.

The Indianapolis Symphony, the New York Philharmonic has also asked audience members to choose encores via text. New York performances of Mozart’s “Così Fan Tutte” by a small opera company, attendees used text messaging to decide which couples would end up together.

When a director asks concertgoers to participate in a performance, some patrons might respond in unexpected ways. However that is the most interest part of the interact between the art organization and audience, what audience really want? The choice is hand over to the audiences’ hand rather to guess that is the best choice for the direct isn’t it?

Reference

http://www.reuters.com/article/pressRelease/idUS237763+06-Jan-2009+MW20090106

http://www.nytimes.com/2009/05/16/arts/music/16text.html